Market
An increasing flow of information, regulatory changes and new technologies are constantly reshaping the market for digital business information. The way information is presented, experienced and used is changing dramatically,
bringing a business environment of both opportunities and challenges.
Business information consists of a range of different types of data, including corporate and consumer information. Long-term growth in Europe is estimated to progress at a three to five per cent annual rate. The market for digital business information is currently in a trend of cautious recovery. However, Bisnode mostly operates in segments of the information industry that are outperforming the industry average. The European market for digital business information is fragmented with many competing players, especially at the local and regional levels. At the present time, the market is experiencing a trend of consolidation among small operators.
Mobility trend remains strong
New opportunities and user patterns continue to emerge as the regulatory framework changes and new technologies are launched – including mobile, social, personal, semantic web and portable devices. The way information is presented, experienced and used is changing dramatically. Significant market drivers include ever-increasing amounts of information and closer system integration with end-users. The mobility trend is growing stronger, and in 2010 the use of personal tablet computers proliferated. The launching of solutions for smart phones and tablets offers a new level of mobility and allows users
to access and process content at their point of need. The impact of next-generation content software technology had dramatic effects in 2010, and its evolution is expected to have an even greater impact on the industry in the year to come. Bisnode’s offerings continuously evolve to meet customer demands for next-generation services for business intelligence, social networks, embedded solutions and information searches. Customers are requesting increasingly sophisticated solutions based on new technologies with a more precise information transfer process. There is also a strong infographic trend, elevating the importance of design features that facilitate the process of digesting information.
Sophisticated services and big data
As fixed costs for collecting and managing data are relatively high, and the additional cost for packaging and distributing the data is low, it is imperative that we strive to add more value to the services Bisnode provides. This ensures the necessary scope for achieving large economies of scale as user numbers increase. Price pressure has risen as the volume of information has grown, thus increasing the importance of quality assurance, data enhancement and value-added services. Onesize-fits-all solutions are being replaced by solutions that allow mass customisation. As the amounts of data grow, new opportunities arise for analytical tools that can extract trends, patterns and consumer behaviours. Vast quantities of data, if refined, enrich business information services. Bisnode gathers increasing amounts of data via web crawling and crowd sourcing to harness the power of user and customer interactions. Content creation will scale faster as models take advantage of the network effect. In order to maintain and strengthen the Group’s market position, Bisnode continues to expand its offer of increasingly customised products and services, which includes more focus on user-friendly innovative solutions.
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