Business Information Solutions
Bisnode Business Information offering ranges from general financial and legal information to media monitoring services and people information solutions.
Easy access to accessible data
Demand for standardised and segmented products is expected to continue to expand alongside the need for one-stop shop solutions. New technologies create opportunities to offer enhanced solutions for data access. The infographic trend continues to grow stronger, and customers are demanding that detailed and complex information be presented in a user-friendly, visual format. Customers are demanding the right information at the right time and place, and in an accessible format.
Bisnode’s offering includes a wide range of information, media monitoring and legal documents of P&L statements, land registry information and car registry information for in-depth industry analysis. The offering also includes extensive personal information such as decision-makers, managers and board members. Detailed business information can also be obtained about individual entrepreneurs and small- to medium-sized enterprises that otherwise can be hard to find. Bisnode’s information provides a solid base for well-founded decisions, from determining who to contact at a company to extensive processes needed for acquisitions and other corporate actions that require substantial decision support.
Data collection and embedded usage
The broad range of services attracts a wide variety of customers, from managers and key decision-makers to consultants and business analysts. A significant share of the information comes from the government and other public sources, as well as private sources. Some information is collected through media and Internet monitoring. An increasing share of the data is collected using web crawling and crowd sourcing.
Customers need updated information about news, events, competitors and credit risk in each market. Embedded usage is growing, which means that external business information is integrated with internal systems and workflows. By offering qualified business information services and solutions that integrate well with the customer platform, the level of customer benefit is increased.
The market for business information is in a recovering trend, although the market tends to be fairly robust in relation to the business cycle. Business Information Solutions account for 18 per cent of Bisnode’s total revenue.
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